CENTURY 21 is the most recognized brand in real estate.
And like the National Association of Realtors®, or NAR, itself, we’re always on the lookout for new ways to better what we provide our customers.
Lately, those efforts have involved adopting new forms of technology to ensure that everything from showings to closings are more efficient for buyers and sellers.
NAR hasn’t always made technology decisions that sit well with its members. However, they seem to be making choices recently to remedy a few of those previous missteps.
For example, at the recent national convention in Chicago, NAR announced a partnership with a company called Relola that will provide for free its dynamic neighborhood amenity map.
Relola’s map allows real estate agents to tag all the cool places, hot spots, and favorite community highlights in relation to listings to give buyers more information on where to look for homes.
The map will also be displayed in real-time on the NAR homepage in 2018.
This week NAR also announced partnership with a safety app called Trust Stamp.
The app allows agents to verify the identity of a person they haven’t met before showing them a property or meeting in a new location.
Agent safety is a rising concern
The app requires the recipient to take a selfie, a picture of a government-issue ID, and link an active social media account.
The information is run through public data records and an artificial-intelligence system to assign a “trust score” to the new contact. Green means they’re who they say they are, Amber suggests caution, and Red means “don’t go.”
Trust Stamp is a good tool for sellers as well, meaning that your Las Vegas listing agent won’t be letting potential criminals scout out your home or worse, commit a terrible crime on your property.
Agent safety is a rising concern for us brokerages of late, primarily because online lead generation and a tight market is sending agents scrambling to meet every available lead they can, and often doing so without personally vetting the people they meet.
It’s an unfortunate reality of the industry. Agents are hustlers, and work hard to meet the needs of home buyers. Sometimes, in our efforts to meet those goals, we forget about our own sense of well-being.
All in all, we at CENTURY 21 Gavish Real Estate work hard to find new tech tools that will your Las Vegas home buying and selling process easier to understand and thus, less stressful.