Staging can be an emotional part of selling your house. But it’s mandatory in today’s market.
In all market conditions, it’s important to highlight what makes a home more unique than the one for sale down the street. Since many homes for sale today are built with similar floorplans in the same neighborhood, staging could be the advantage you’re looking for.
Too many people brush off staging as a fleeting trend or byproduct of the cable home improvement and real estate investing reality shows. That’s not at all the case; it’s a legitimate and vital component to marketing a house for sale.
You see, real estate is much different today than it was even 20 years ago. People have an enormous selection of living alternatives from which to choose, so any sign of distress can alert a home buyer’s rader to something lurking under the surface, whether or not there is merit to their concern. Granted, every house has its flaws, but the one with fewer reasons to not be taken off of a buyer’s list is the one that will get sold.
Staging correctly means eliminating the more extreme examples of your personal tastes from the home. That’s not commentary on your style, it’s accepting that you’re different. But what makes you different may not be what the young couple wanting to buy a home considers different. You need to let them see their style in the home, which means making things freshly neutral. Repaint in calm tones, remove family photos and strip away all the nuance that you feel made the house a home.
We get it, it can be tough to do. After all, sometimes even having to move can be emotional enough, let alone re-decorating in a way that detracts from all the memories you accumulated. We encourage clients to keep in mind the end goal, which is to sell. Remember, you decided to move, so it helps to go “all-in” to reach that goal.
Gavish Real Estate agents can help you make some of these tough decisions when marketing your house for sale; it’s one of the many reasons we’ve grown into Las Vegas’s largest independently owned brokerage.
